Advertising Saturation

March 25, 2004 | Fear, Uncertainty and Doubt | By: Mark VandeWettering

Today’s Quote of the Day comes from Steve Ballmer of Microsoft.
According to
this report
, Microsoft spends 12% of its budget on online advertising. Said Ballmer:

I want to make sure (a user) can’t get through … an online experience without hitting a Microsoft ad.

Welcome to the vision of the future proposed by Microsoft: an Internet whose sole purpose is for their billboard space.