brainwagon "There is much pleasure in useless knowledge." — Bertrand Russell

25Mar/04Off

Advertising Saturation

Today's Quote of the Day comes from Steve Ballmer of Microsoft.
According to
this report
, Microsoft spends 12% of its budget on online advertising. Said Ballmer:

I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.

Welcome to the vision of the future proposed by Microsoft: an Internet whose sole purpose is for their billboard space.


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