How not to describe a wine you wish to sell…

Like a Jolly RancherToday I stopped by Cost Plus again, as they had 40% off their Christmas stuff. While wandering the aisles looking for last minute stocking stuffers, I saw the following description above the wine:

Very ripe and round — almost like a Jolly Rancher candy. The plums, cherries and red berries jump out of the glass!

I think this is the first time that I’ve heard a wine described as if tasting like a Jolly Rancher was a good thing. While I have nothing against Jolly Rancher’s as a candy, I sincerely doubt their flavor when fermented.

Of course Cost Plus is the seller of what I consider to be quite possibly the worst wine ever created: their Electric Reindeer White Zinfandel. While all three wines are truly terrible, their White Zin, with its overtones of cough syrup, Kool-Aid and Vicks Vaporub makes you long for the taste of a fresh batch of Pruno.