Great minds think alike. Here's a nice quote from Wil Wheaton:
Here is the most important thing I can tell you: You do not need the so-called traditional channels of distribution to get your work to an audience, and you'll probably be happier and more successful by not going through those channels. I've done it both ways, and self-publishing and distributing was more fun, more creatively satisfying, and much more financially rewarding than the indescribably frustrating process of doing it the other way.
Rock on, Wil. And good luck in the WSOP.