Daily Archives: 9/12/2006

How Movie Theaters Might Thrive in an On-Demand, Long Tail World

It’s been a while since I checked in on Amy Gahran’s blog, but today I’m glad I did, because she has a thought provoking idea:

Contentious » How Movie Theaters Might Thrive in an On-Demand, Long Tail World

The idea? Movie theaters market directly to consumers, allowing them to rent movie theaters and have screenings for small-to-large groups instead of showing the weekend Hollywood block-buster du jour. I think it’s a great idea, and one that will become more tractable in the coming future of digital projection.

The comments also include comments by the founder of bravenewtheaters.com, a group which isn’t waiting for big mainstream theaters to hop on this particular bandwagon. More good stuff.