News Flash: Listeners Hate Commercials

Courtesy of I Love Radio.org, read this remarkable study: News Flash: Listeners Hate Commercials. How surprising, that people resent being pummelled by twenty or more minutes of advertising every hour.

Whenever I listen to real radio, it isn’t boredom that kills me (I’m only wounded by boredom) but just the irritation of having any kind of coherent thought broken up by worries about taxes, my deodorant, or whether my windows need replacing. Not to mention that any real news that might actually come accross the airwaves does so in the form of predigested pablum, neither appetizing nor nourishing.

It’s a step in the right direction, but you guys don’t just have to remove the interruptions: you have to improve the meal.