just how did this seem like a good idea?

I mean really, did someone pitch the idea like “I know, to emphasize how the comments in the press can turn around and reflect badly on our organization, let’s make a training video featuring a topless lesbian wedding!”? Did that seem like a good idea to someone? Did anyone actually say “yes, that’s what we need to help inform our members to straighten up and fly right!”?

Sweet Zombie Jesus.