I’m always on the lookout for new blogs to read. Unfortunately, it is often hard to find blogs that are interesting. I suspect that is because most of the blogs that I find interesting are in the long tail, rather than the short head, and search engines rely on the short head.

For instance, witness the Top 100 Blogs as listed by Technorati. How many of these blogs are actually of interest to me?

• BoingBoing: Okay, I read BoingBoing every day. But everyone does.
• Engadget: Ditto. Got to keep up on the gadget news.
• Wil Wheaton Dot Net: While Wil has been a bit less interesting of late, he’s still one of the more honest bloggers there is. I suspect too much of his real creative energy is going into his books as of late though.
• Scobleizer: I’m fascinated by the idea of corporate blogging, and I read Scoble’s blog to see how the grand experiment works out.

And that’s it for the top 100.

I guess popular blogs aren’t all that popular with me.