brainwagon

Apple’s current TV ads apparently are not all that popular with Intel’s other customers. The voiceover apparently claims that Intel’s processors have been “trapped inside PCs — dull, little boxes, dutifully performing dull little tasks.”

If suppose if you are a PC maker, that has to sting a little bit. But let’s be fair, most of what Intel puts out is slapped in a cheap beige box and spends most of its life trying to run while carrying the bloat of Windows XP on its back. The criticism isn’t entirely unfair.

When freed from the shackles of trying to load Microsoft products and the history of a zillion bad decisions, Intel’s chips (and, frankly, AMD’s as well) are free to do what they really are designed to. From the quoted article:

…if Intel’s work with Apple inspires some PC makers to think more creatively, Intel wouldn’t complain.

Indeed. If you are a manufacturer who used Intel chips, I’d say it’s not a time to get mad: it’s time to get creative. Apple certainly will be.

Intel: Our other customers aren’t boring | News.blog | CNET News.com

[tags]Intel, Apple, Microsoft, Advertising[/tags]